Privacy policy
Last updated November 9, 2026
This policy explains what Hey101 collects, why, and the choices you have.
What we collect
- Your mobile number and a record of your consent (time, method and the wording you agreed to).
- Your choices: teams, players and other things you follow, watch rules, quiet hours and spoiler settings.
- Messages you send us and that we send you, and basic delivery status.
- Basic usage of our website, such as pages opened from links in our texts.
How we use it
Only to provide the service: to send the updates you asked for, answer your messages, keep your settings in sync between text and web, prevent abuse, and improve the service. Some replies are written with the help of AI models; we send them only what is needed to answer you.
What we never do
We do not sell, rent or share your mobile number or SMS opt-in consent with third parties or affiliates for their marketing purposes. Text messaging originator opt-in data and consent are not shared with any third parties, except service providers that deliver messages on our behalf (such as our SMS provider) under confidentiality obligations.
Service providers
We use providers for message delivery, hosting, data (for example sports data) and AI processing. They may process data only to provide their service to us.
Your choices
Reply STOP to stop all texts. You can change topics and settings on the web or by text. To access or delete your data, email support@hey101.com.
Retention and security
We keep data while your account is active and as needed to meet legal obligations (for example, records of consent). We use reasonable safeguards to protect it.